TikTok is introducing a updated setting that allows them to lessen the volume of AI-created content appearing in their streams. This initiative comes as the company disclosed that it presently contains more than 1 billion AI-generated clips.
Pilot Phase and Launch
The update is undergoing trials over the next few weeks before a widespread rollout. This advancement aligns with a surge in AI-generated material, driven by new AI video creators.
AI Proliferation Online
Studies have shown that almost a tenth of the most rapidly expanding channels on a competing service primarily display clips produced artificially. A considerable share of this material is considered “AI slop”, a term for substandard, bulk-generated content that is typically absurd or dreamlike.
Based on user feedback that many people appreciate content made with AI tools, from computer-generated images to informative clips, and we want to offer the community the power to see more or less of that, according to their own likes,” said a spokesperson.
Scale of AI Content
TikTok shared that there are presently 1.3bn videos on its app tagged as artificially created. In total, over 100 mn media items are uploaded to the platform each day, making AI-generated material a minor part of its total content library.
User Control Features
Members will be able to limit or boost the volume of AI-generated videos they view by opening the topic control setting in the app and selecting the AI content topic. Other topics that currently be modified under the tool include current affairs, fashion, cosmetics, and choreography.
Platform Guidelines
The platform’s policies require creators to identify convincing AI-made content, and it bans harmful fake videos of public figures or emergencies. Any believable AI-generated clip that is unmarked can be removed under its community policies.
In addition, the platform will henceforth add an AI-generated tag to content created with its own AI tools, or detected by an cross-platform project for identifying AI-generated material. This measure is aimed to help prevent users from trying to evade the tagging system.
Responsible AI Funding
The platform is also launching a $2 million educational fund for experts and groups to create informative material about responsible artificial intelligence. This program will assist educational bodies dedicated to educating coding and technology.
Platform Protection
The platform has supported its safety measures, following controversy over plans to make redundant hundreds of review team members in the United Kingdom. TikTok is set to eliminate hundreds of positions in its content moderation team in its British office, with trade unions and digital protection specialists raising concerns that humans are being replaced by machine-led review.
A company official explained that human moderation would remain essential, but automated tools can shield workers by filtering out the most distressing content prior to it has to be seen by people. The company announced a 76% decrease in shocking and graphic content seen by safety staff over the previous year due to intervention by its automated systems.
“We think that it’s essential to combine humans and technology to keep the platform safe,” the official commented. “We’ll have humans as involved in the system, but we additionally believe it’s extremely critical to reduce exposure to unsafe media as quickly as possible, which is why a lot of the machine support is proving valuable work at speed.”
